4211, rue de Rouen, Montreal
Les développements de la Confiserie / SHDM / OMHM
17.5 M $
Number of units:
188 condominiums / 23 rental units
La confiserie project is implanted in the district of Mercier-Hochelaga-Maison-neuve. In the beginning of the twentieth century, a vast range of industry was implanted in the Maisonneuve quartier: textile, baking industry, confectionery industry, footwear, etc. It's in this context that a confectionery company, the National Licorice Co. of Brooklyn, NY decided to establish its Canadian subsidiary in the district in 1907. The original building has been expanded twice in1946 and 1956 to occupy the totality of the isle's front. Hershey Canada bought the factory in 1977 and closed in 2008, no longer being competitive. This set has later been identified as a building of historical and architectural interest of exceptional value.
Having been the subject of two extensions in different periods, the building consists of three types of structure, in wood, steel, and reinforced concrete. Therefore, the building needs a major intervention at seismic level and the introduction of a concrete wall comprising the building's full height.
The implementation of the whole structure allows the head of the island. The existing building which is as wide as the island, is the main element of the implantation. The new U-shaped building allows for a continuity from the built front to the streets. The northern part of the building allows the closing of the courtyard giving it a private character whilst the gap created at the meeting with the existing building gives access to the garden courtyard, parking and ensures fluidity to the whole set.
The treatment of the facades show the original composition with a simple masonry game, large openings, a base, main body, the expression of a slight crown, all giving a rhythm on public space. The use of crude steel at the entrances is a reminder of the past industrial vocation, still felt in the neighborhood.
The interiors developped for the existing building seek to value the structural elements and high ceilings. Thus, the common usage corridors are rythmed by the original columns and beams giving a unique character to restoration and conversion of the contemporary building. The colors used in the interior and to define the public areas contrast with the sobriety than emanates from the set, creating an effect of discovery and of customization of the premises.